We at Litmus7 have built an “Own Brand Promoter ” solution that presents the right private label alternative to the appropriate customer at the right moment in the purchase journey. The Own Brand Promoter maps national brands to equivalent private label brands. On the product listing page, on the product detail page, on the search results page, and across the checkout journey- the private label recommendation is offered alongside the national brand the shopper might be browsing. The recommendation system is personalized and also benefits the customer.